LIVE LIVE SCENE
Visual Identity • Brand Positioning • Application Guide • Communication Materials
FABIO FABITOS
Viva Cena Viva is an acting school that believes in the truth of the present moment as the essence of a good actor. Through the Meisner Technique and training, it develops presence, active listening and true connection with scene partners and with one's own body.
I was invited to develop the entire branding project for the school. Based on a market study and competitor analysis, I identified the pillars that guided the creation of the new brand: clear communication, dynamism and authenticity. Based on these insights, I built the brand platform, with positioning, visual identity, application guide and materials for physical and digital media. The brand also came to life inside the school's headquarters, turning into an internal and external environment.
The result is a living, coherent identity aligned with the proposal and technique used at the school, which develops performance that breathes truth, listening and presence on and off stage.
Through the Meisner Technique and its training, Viva Cena Viva offers tools for the actor to stay present, attentive, connected and available to everything that is happening to everyone around you, living in the present moment, truly interacting with your scene partners and with yourself, so that your performance is true and alive.
