SUZAN K PHOTOS

Suzan Kruszynski is a professional photographer with over 18 years of experience, working in Brazil and abroad. Her career includes notable work on board cruise ships in Europe, Central America and the Brazilian coast, coverage of major international and national shows, photo shoots for publications, among other specialties.

Upon returning to the country, she decided to update her brand to reflect her professional experience and strategically reposition her business.

I was invited to lead the complete project of creating the new visual identity and repositioning the brand.
We begin this journey with a market diagnosis, mapping competitors, analyzing opportunities, threats and repositioning your operations based on clear differences and with this, we determine new paths to renew your visual identity.

In addition to creating its new brand, with a cleaner, more contemporary and elegant approach, which reflects its sensitivity, professionalism and artistic vision, I also developed its brand guide, which gave us direction and flexibility for applications in different media.
The project includes the creation of several printed and digital materials, including their new website, which is a digital portfolio to demonstrate the scope of their work in a clear and segmented way. I also developed materials for their social networks, email marketing and printed communication materials to promote their brand and work.

The result is there, a modern, clean, elegant brand with a coherent discourse that brings the excellence and sensitivity of the photographer.