MERCURY ENGINEERING
Visual Identity • Application Guide • Communication Materials
FABIO FABITOS
Mercúrio Engenharia is in the segment of technical reports and expertise, with over 20 years of experience in large-scale public works.
Its founder felt it was time to update the company's image, but without leaving aside the legacy and solidity built throughout its trajectory.
Its Rebranding focused on building an identity that spoke to the future, without losing its roots.
The new brand was designed with subliminal elements that refer to engineering, the company's technical profile, the personal and professional values of its founder and the symbolism of the Roman god, Mercury; who represents the messenger of knowledge and agility, as a well-executed technical work should be.
As a result, we have a current, symbolic and strategic brand, which reinforces its authority in the sector and expands the company's visual presence with clarity and coherence.
I also developed their brand manual, corporate stationery and materials for the fleet and field.
A construção de personalidade de uma marca é a somatória de elementos de propriedade da empresa, como seus valores, sua experiência, sua postura e na forma como isso é transmitido na sociedade.
